Another new model unveiled at the 2010 China International Automobile Exhibition (besides the 2011 Nissan Sunny) is the Honda Li Nian S1 – a four door sedan developed under Honda’s own Li Nian brand (Everus in English).
The Li Nian S1 is based on Honda’s small car platform and when it will hit the market in Spring 2011, powerplant choices will include 1.3-litre and 1.5-litre petrol engines.
According to Honda, the Li Nian S1 is targeting ‘the younger generation in China’ through its ‘powerful, energetic and outstanding design’.
Honda press release :
Honda announces "Li Nian S1" the first model from Guangqi Honda’s original brand, at the 2010 China (Guangzhou) International Automobile Exhibition
Guangzhou, China, December 20, 2010 – Honda Motor Co., Ltd. today announced the following information at its press conference at the 2010 China (Guangzhou) International Automobile Exhibition (Press Day: December 20, Exhibition period: December 20-27).
1. All-new compact sedan model "Li Nian S1" from Guangqi Honda’s own brand "Li Nian" (English brand name: Everus)
Guangqi Honda Automobile Co., Ltd., an automobile production and sales joint venture of Honda in China, today announced the all-new compact sedan model of Guangqi Honda’s original automobile brand, "Li Nian" (Everus) to be known as "Li Nian S1".
"Li Nian S1" is based on one of Honda’s small car platforms and applies 1.3-litre and 1.5-litre engines. Targeting the younger generation in China, it adopts a powerful, energetic and outstanding design form. Li Nian S1 will be available in the market from the spring of 2011 through the current Guangqi Honda sales channel.
"Li Nian" (Everus) is Guangqi Honda’s original automobile brand with Guangqi Honda fully handling each step including design, production and sales with the goal of targeting the younger generation and entry level car customers. By introducing the Li Nian (Everus) brand, Honda will further expand its line-ups in China while continuously enhancing the quality of the brand to meet the diversifying needs of customers in the expanding China market.
